The Park Group | Advertising and Online Marketing Solutions
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Reviews

ABOUT THE PARK GROUP

The Park Group
The Park Group
The Park Group
WHO WE ARE & WHAT WE DO

The Park Group is an Award Winning Advertising and Digital Marketing Agency Focused on Delivering Results. We have built a solid reputation for creative advertising that works. Our capabilities include a depth of in house knowledge using the latest software and hardware to deliver the quality of content that only an experienced advertising agency can produce.

We provide Advertising and Digital Marketing services for a variety of business and industry including Healthcare, Higher Education and Legal. Our depth of multichannel services allows us to provide clients with a unique and custom approach to fulfill specific needs and deliver real results.

WHY THE PARK GROUP?

One Stop Shop for all Advertising Agency Services

From Strategy to Creation to Implementation, we’ll help you manage you media across all screens. Let us increase your business with a customized marketing plan.

Responsive Websites for all Devices

We build great websites that are easy to navigate on all devices. Whether you have an outdated site that needs updating or you need a new look altogether, we will build an effective site with a professional look and feel that won’t break the bank.

Digital Marketing & Online Ad Campaigns

Having a great website is just the beginning. We drive traffic with custom online strategies including that are multi-dimensional to target the clients where they live to create the best possible ROI for you.

SEO/SEM

Having a great website is only the beginning. We dig deep into the web for competitive analysis to determine which keywords are producing the best results for others and create a plan to get your site to page one in organic and PPC searches.

Online Reputation Management

Our system allows you to control your online reputation through transparent reporting that will alert you when online reviews are posted. We’ll also provide an online process and system that will help you solicit positive reviews, and deal with negative reviews before they hit the web.

Online Presence & Listing Management

Making sure your information is correct and identical on all of your listings is very important in the overall ranking of your site. We deliver the right info to hundreds of sources across the web to make sure that when search engines are crawling, they find the correct information everywhere, every time.

Reporting & Online Dashboard

Our online reporting lets you get a snapshot of how your brand is performing online. It also shows where you rank and gives rankings of your closest competitors so you can have a side by side comparison, in real time, of how you rank online.

Traditional Media Creation & Implementation

We have the experience to provide proven media strategies that are still very effective in creating impact offline. We create award winning Television, Radio, Billboards ads and handle the media placement, invoicing,and billing so you can focus on your work.

RECENT PROJECTS

At The Park Group we love working with a variety of clients. As an award winning advertising agency, we have the experience to give your business a boost with a professional brand that will stand out and stick.

  • healthcare
    Healthcare
  • legal
    Legal
  • education
    Education
  • small business
    Small Business
  • national fair
    National Fair

CASE STUDIES

Marketing Integration is based on complex needs specific to each individual client. As an award winning advertising agency, we are always searching for the best ways to reach more people for less money.

medical

HEALTHCARE

Healthcare Marketing that wins new patients for Hospitals, Groups and Private Practice

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HOUSTON HEALTHCARE

Houston Healthcare, located in Warner Robins, Ga., consists of 2 Hospitals, 3 Med Stops, a Diagnostic Facility, Surgery Center, Women’s Center and Heart Institute employing over 2000 employees.  When the Marketing Department was looking for a Advertising Agency to assist with a long form video to promote the services of the hospital, they chose The Park Group.  That was over 15 years ago.  Today, our involvement with Houston Healthcare has expanded to include overall management of electronic media, budgets and creative campaigns to a complete in house patient education network for patient rooms and public areas.  This “Houston Healthcare Network” educates the public on service lines offered by Houston Healthcare and all of it’s subsidiaries.  The Park Group continues to work with Houston Healthcare as they face the challenges that come with marketing a major healthcare provider.

law

LAW FIRM

Results Driven Law firm Marketing. Prospects are looking online. Will they find You?

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WPMH

An established and very successful Law Firm for over 50 years, WPMH was beginning to feel the effects of the “TV Attorneys” that were pulling cases out of the market, especially in the area of Personal Injury.  Knowing that they needed to start advertising in order to keep up, but not wanting to become another TV Attorney, they decided to seek out an Advertising Agency that could create a campaign for mass media while still maintaining the image of the reputation that had been 50 years in the making.  The Park Group production team got to work creating a high end campaign showcasing the professionalism of the firm.  A mix of radio and TV were used, as well as interview video segments with all of the partners for a new website.  Digital included PPC and facebook ads using content created during the production of the TV ads.   Media was purchased to target specific demographics and play against the TV Attorneys and create more leads through tracking numbers and data produced through the successful and aggressive PPC stategy.

home

HOME SERVICES

We can provide a complete outsourced marketing solution for your business.

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ROOFTER PLUMBING

When a local Mr Rooter Plumbing Franchisee became overwhelmed with all aspects of his local marketing effort, he called on us to assist. We started by negotiating the Yellow Pages contract and reworking the ad to give his franchise a local feel. From there, we assisted with helping them to get a better understanding of what the Franchise was providing in regards to online SEO and SEM and filled in the gaps to drive more local traffic.

small

SMALL BUSINESS

If you are a small business and are in need of help with your advertising, just give us call now!

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SMALL BUSINESS

Every small business is facing unique challenges in changing times. Most of the small businesses we work with have been in existence for many years and there is a learning curve when it comes to digital marketing. At The Park Group, we start by listening. We meet to discuss the competitive landscape and to learn more about the individuals and their business. After the initial meeting has taken place, we research the current situation and make a full recommendation on the best possible way to proceed within the budget guidelines we are given.

If you are a small business and are in need of help with your advertising, or just want to take your business to the next level, let’s schedule a meeting and discuss your needs. We love to meet new people and discover new challenges, and best of all, there’s absolutely no obligation.

state agencies

STATE AGENCIES

Innovative Research, Comprehensive Branding, and Compelling Creative Solutions.

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DEPARTMENT OF COMMUNITY AFFAIRS

The Department of Community Affairs for the State of Georgia has over 75 separate programs that help state communities realize their growth and development goals. With this comes the need for educating the public on how to qualify for certain programs and help them understand how to implement these specific programs for themselves and their communities. When the department was seeking a partner to help communicate through video presentations, they called on us. We assisted with the development of long form video’s for the website that help explain the process in a step-by-step, easy to follow format.

non profits

NON PROFITS

We can provide a complete outsourced marketing solution for your business.

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MUSEUM OF AVIATION

When The Museum of Aviation at Robins Air Force Base was looking for help filling an after school program for kids focusing on Science, Technology and Mathematics, they called on us. We put together a TV and web campaign promoting the programs and helped to form a partnership with another one of our clients in the market to help offset the cost. We also created a partnership with the local tv station to offer promotional spot to enhance the buy. Immediately the program started to see growth and now has a waiting list each month as the campaign continues to drive traffic.

student

HIGHER EDUCATION

Innovative Research, Comprehensive Branding, and Compelling Creative Solutions.

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MACON STATE COLLEGE

When Macon State College was moving into a transition from College to University, the marketing department was looking for agency to assist with all aspects of the transition that would require a rebranding.  After interviews with several agencies, The Park Group was selected.  Since that time MGSU has seen many changes including the addition of graduate programs and a second location.  Today, we are still involved with Media Management including Billboards, Print and Placement of Traditional Media.  Recently we were tasked with creating a strategy to reach a younger demo using “New Media”  such as Hulu, Pandora, Spotify, Youtube and more.  As the media landscape continues to change we will be there to assist MGSU with finding new ways to reach more potential students for less money.

outsourcing

OUTSOURCED ADVERTISING

We can provide a complete outsourced marketing solution.

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GEORGIA NATIONAL FAIR

After 20 years The Georgia National Fair had become the premier fair in the state, but attendance had started to level off and the need to expand the reach of the fair was apparent in order to keep growing. The Park Group first started working with the fair for television production. After several years of award winning creative, and a need to take it to the next level, the Marketing Department began to lean on us for more and more.  Today, we are proud to be the exclusive agency for one of the top 10 festivals in the US. We are fully engaged year round with the fair and other events at the Georgia Agricenter. From the creation of a brand new website and mobile app, to online advertising and traditional media management and creation, we take a personal approach to making sure that each event, including the fair, grows each and every year, and is attended by people from all over the state including Atlanta, Ga, Columbus, Ga. Savannah, Ga