It's hard to get used to the slowdown. We find ourselves pushing back against it only to find that no one is there. So why bother. In these downturns, you should use the time to work on the things that you have been meaning to do, but never had the time. Work on yourself. For business owners, we spend so much time...
I walked into our new office. It was a Tuesday morning and almost 8 months since I had left a media sales job to start my own advertising agency. My business partner was already there and watching the news on the television we had set up to keep an eye on our local advertising. “Have you seen this?” he said....
What is Google My Business and Why Do You Need It? Say what you want about Google and their “Fire,Ready, Aim” style of trying new things, but they do encourage all of us to make use of what they offer in a way that is above the board and relevant to the searcher. Google My Business is no different. By giving...
Name Recognition/Recall Is Still The Best Way To Win Business Radio, TV, Billboards, Print, SEO, SEM, Social Media, the number of marketing channels continues to expand every year. With so many channels, it’s easy to get bogged down in indecision or waste time and money switching from one channel to the next to try and find the magic bullet. ...
1. Perform On-Page SEO There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and...
Every business owner has done it at least once. Most do it multiple time a week. Some just don't want to know. Searching for your business online to see how you stack up against your competition can often create frustration and anxiety for business owners. We are all at the mercy of Google Almighty right? Well, not really. There are...
We all know that having a useful website that is professional and easy to navigate is an essential part of owning a business. But having a great website is only beginning. The challenge now is how to get people to your website. Digital Marketing has become an integral part of most businesses, but even then, deciding on which channels to...
Savy business owners are discovering the power of online video when it comes to showcasing their products and services. Early adopters of online video, who stayed in the game, now have an edge over those who have waited to get in the game. The good news: it's not too late. Here is an interesting article from Small Business Trends that gives...
October 6-16, 2016 was a record setting 11 days of elite entertainment, pure enjoyment, and delicious food at the Georgia National Fair in Perry, Georgia! Attendance totaled 536,840, making the 2016 Georgia National Fair a record setting year. This is a seven percent increase over 2015, which drew 501,528 visitors. In addition to setting a new overall attendance record, Saturday,...
Advertisers are grappling with a stark realization: After spending years courting U.S. consumers with aspirational images of upscale urban living, they may have misjudged the yearnings of much of their audience. Complete Article from WSJ ...
