BEWARE! The Marketing Muck
Name Recognition/Recall Is Still The Best Way To Win Business
Radio, TV, Billboards, Print, SEO, SEM, Social Media, the number of marketing channels continues to expand every year. With so many channels, it’s easy to get bogged down in indecision or waste time and money switching from one channel to the next to try and find the magic bullet. There is not right or wrong answer, but there is one very important aspect that any business owner needs to remember (continue reading)
Top of mind awareness, name recall, brand recognition, no matter what you call it, being the one that most people think of first, in your specific category, is the most important step in winning the most business. Don’t get me wrong, price is an important factor when shopping for a product, but for professional services, customers flow to names they know. . and trust.
AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. I
This particular AIDA model is over 100 years old, and many others have been presented over the years, especially within the last 10 years as marketing funnels have become more and more complex, but one thing remains the same in all of them, and that is they all start in the same place. Awareness. And if your marketing is not going toward creating awareness for your brand, your probably wasting your money.
At The Park Group, we have over 2o years experience in creating top of mind awareness for Local Business. We use Traditional, Online, and Social Marketing to help our clients win business and become leaders in their markets.