The Challenge:
University Foundation Fundraising needed content to help increase the donations outside of the local area.
The Strategy:
With a focus on the statewide economic impact of the graduates, and how that contributes to a better quality of life for everyone and a better business environment for those seeking employees
The Result:
The Park Group created multiple videos that helped capture the essence and impact of how donation dollars are being used. This initial fundraising campaign was then followed up by an ongoing campaign that showcases graduates at their jobs contributing to the health of the local economy.
Tactics:
- Conceptualizing
- Copywriting
- Video Production
- Outdoor Media Campaign
- Television Campaign
- Online Youtube Preroll
