The Challenge:
Established hospital begins to see competition coming into the market from larger metro areas.
The Strategy:
Focus marketing efforts inside the county to Educate the public on the many services that the hospital offers that most are not aware of by reframing the entire organization as a healthcare provider focused more on prevention than just treatment.
The Result:
The Park Group developed and implemented a County Wide Health Initiative powered by the healthcare system to promote health and wellness to everyone in the community.
Increase in activity around the urgent care centers and ER. Local businesses and industry reaching out for partnerships in health for their employees
Tactics:
- Branded hashtag campaign for Social
- New Websites for Physician Practices
- Educational Video focused on prevention
- TV/Radio/Outdoor Media
- Google My Business Verifications
- Social Media Upgrades
- Landing Page and Employer Portal developed
