The Challenge:
Established, local law firm wanting to regain market share lost to the “Franchise Firms” that have flooded into the local market.
The Strategy:
Update the image of the firm, reduce the length of the firm name, create a tagline that stands above the rest and develop and implement a complete branding campaign.
The Result:
Campaign continues to increase visibility for the firm and name recognition and recall. Number of leads and new cases are increasing year over year.
Tactics:
- Rebranding
- Logo and Tagline
- Web Design / Live Chat
- SEO
- Video Production
- TV/Radio/Outdoor
- Google My Business Verifications
- Social Media Upgrades
